Butterfly, the symbol of the brand, features true lightness and freedom. Weekend Max Mara collections can be defined by "chic" and "free style" notions. The designers rely on the original cut and flawless fabrics like linen and cotton, crepe de chine, cashmere, wool and tweed. In addition, every detail, whether it's a hood or a button, is treated with special care.
The brand was launched by Max Mara group in 1984 as the collection of street wear, perfect for weekends. Today Weekend Max Mara stores offer to choose total looks for all occasions. Knitwear, shirts, tops, denim clothing, shoes, handbags, scarves and jewelry are in-store. It is the fashion with a hint of chic featuring casual style, the successful fusion of elegance, glamour & sporty elements.