The Italian women’s clothing brand was established in 1969. It was originally intended as a separate line of Max Mara. The collections proved so immediately popular, the creators decided to turn the line into a brand. The combination of sporty and feminine styles, unusual use of accessories, neutral colors, natural fabrics – these are the main hallmarks of Sportmax today.

One of the main highlights of clothing by Sportmax is the universality and neutrality of all articles. Prêt-à-porter sets by fashion director Grazia Malagoli or just a few items from the brand – Sportmax can be adapted for any look. The heroine of Sportmax does not try to gain back lost time, she readily accepts the passing of time. The brand’s style is an ode to calm and intentional nonchalance which, however, is charged with energy.