The timeline of the Hugo Boss is not quite typical: as a rule, the founder of the famous brand makes a significant contribution to the development of fashion and calls the company with his name. However, it is not the same with Hugo Boss. In the 1920s, tailor Hugo Boss created overalls, protective clothing, raincoats and uniforms for soldiers and workers, even without indicating his name sometimes. The first suit, which made the brand famous, was launched in 1954, a few years after Hugo’s death. His grandchildren, Uwe and Johan Holi, adopted the name of their grandfather as their company's name, because it was respectable, readable and easily pronounced in almost all languages, and started to assert the brand's authority worldwide step by step.
Today, Hugo Boss clothes are so strongly associated with success and power that it seems that these concepts are sewn into it at the factory. Hugo Boss features strictly observed styles, restrained colors and impeccable German quality. American designer Jason Wu became the creative director of the brand in the summer of 2014. German reliability of Hugo Boss brand was added with the American ease thanks to his ability to create interesting evening looks.