For many years Jil Sander designers follow the style that can be called "consistent minimalism". Bright or dull yet clean colors, simple and ultra-precise cut, perfect proportions and new strict silhouettes appear every season. The founder of the brand, Gil Sander, a native of the city of Wesselburen, became the first German designer who presented the collections in Milan, but not in Germany.
In the spring of 2017 Jil Sander fashion house has officially announced about the appointment of the married couple Luke and Luсie Meier to the post of the new creative directors of the brand. Rodolfo Paglialunga who headed the brand for the last two years, bids farewell to Jil Sander creating his FW collection 2017/2018.
The woman's SS 2018 will be the debut collection of the designers for the brand, but it is claimed that they will create man’s line as well. Lucie Meier was born in Switzerland, joined the Louis Vuitton team at the age of 25 and worked under the leadership of Marc Jacobs. 5 years later she left for Balenciaga as a senior designer, and Raf Simons invited her to Dior then. The Canadian Luke Meyer - a graduate of the Institute of Fashion and Technology in New York - launched the brand of premium quality streetwear OAMC four years ago, which is already presented in 100 stores around the world. So this creative duo with the experience in both haute couture and streetwear is surely to start a new chapter in the fashion industry.