News and events
5 September
Bell’ Italia set-out was opened in GUM
The exhibition of the Italian photographer Paolo Simonacci dedicated to the opening of the renewed Weekend Max Mara store was opened at the 3rd GUM line on September 2nd.

Mr. Simonacci came to Moscow to take part in the opening ceremony. He was welcomed by the president of BOSCO DI CILIEGI group of companies Mikhail Kusnirovich and the vice president of BOSCO commercial management department Ekaterina Moiseeva.

Alena Sviridova, Daria Subbotina, Natalya Lesnikovskaya, Tatiana Gevorkian and others came to get acquainted with the Italian photographer’s works and try on new arrivals from Max Mara Weekend collection.

Bell'Italia, the new Paolo Simonacci’s project, is a series of shots depicting daily Italian. The pictures are deprived of unnecessary gloss and embellishment but made with love and attention to details which is surely in tune with the philosophy of Weekend Max Mara brand.

Tatiana Gevorkian:
- The curators of the exhibition certainly thought that Weekend is about relaxed clothing style, when you are in trend, but feel yourself comfy. It is surely appropriate to be dressed stylish, but comfy during such walks.

Alena Sviridova:
- I love life in all its manifestations, not only in smart ones, for sure. This is the charm of life. Often, we are not as glamorous, as we want to look.

Natalya Lesnikovskaya:
- I know this simple non-touristic Italy, as my honeymoon took place in similar places of the country. These shots remind me of our family album.
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