News and events
20 January
The sky is the limit: Etro FW collection 2017/18 within Milan Men’s Fashion Week

Kean Etro has presented Etro FW 2017/18 within Milan Men’s Fashion Week. This time the protagonist of the brand is tireless and courageous explorer and discoverer, who does not forget to look stylish even conquering mountains somewhere between Japan and Scotland.
Proud and inaccessible, full of unexplained mysteries and secrets - mountains have become the symbol of something sublime and unearthly. The motifs and looks of the new Etro men's collection, inspired by the mystical power of natural beauty and high peaks, show mountains like the shifting border between something earthly and heavenly.

The favorite fabrics of the brand like cashmere, jersey, velvet, wool & silk are exposed to bold experiments this season. Over-sized prints appear on delicate velvet give rigid frame structure to clothes. Jackets with hood, coats with floral patterns and pantsuits are rough to the touch, like canvas tent, which is perfect for long trips. Incredibly soft woolen jumpers are painted in Japanese Shibori technique - their clear lines and patterns are reminiscent of conceptual paintings by Barnett Newman. Comfortable long wool coat surprise with floral patterns, made by new eco-friendly paints, obtained from clay.
Outerwear of nylon including pullovers, waterproof jackets and pants, are reminiscent of the wild inhabitants of the distant peaks. Mountain bears, wolves and royal antelopes adorn backs, pockets and linings of deliberately aged jackets, which, like the owner, experienced many adventures.

Free silhouettes balance between tech innovations and traditional cut; there are bulkier shoulders. Double-breasted jackets and long kimono-coats with inserts of waterproof parachute fabric fastened with a number of buckles is another nod to Japan. Heritage of other mountain country is traced. Kean Etro used the famous Scottish kilts in his collection.

There is also new reading of the favorite classic models: short quilted jackets with recognizable Etro paisley pattern look in a new way thanks to devore technique. They seem to be touched by time, and the complicated pattern is faded in patches.
Bright massive backpacks and hiking boots, decorated in patchwork technique, complete the collection. Thicker & water-resistant tie fabric is used for backpacks decorated with small bells, so as not to get lost on the way to the peak. "They will be appreciated by shepherds and monks, or by those who consider themselves as such," - Kean Etro laughs. Patchwork sleeping bags can be worn as capes - they are warm enough to fall asleep on top of a mountain, under stars’ scattering.

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