News and events
13 December
Magic Christmas Forest in GUM
Everyone has its own New Year, but this holiday unites all of us. We gather at the Christmas tree, under which there is always a place for gifts. Therefore, the New Year forest grows at the lines of GUM with the advent of winter. And it is not simple at all. For the tenth year in a row, GUM shops and partners decorate their branded designer Christmas trees, the funds from the sale of which help to the trustees of the Vera Charitable Foundation.
80 brands take part in the project this time. All Christmas trees are originally the same: it's like a clean sheet of paper, the possibilities of which are limited (or unlimited) by the artist's imagination. The participants come up with the New Year decorations for a two-meter tree so as to play up the style of the brand. Therefore, each Christmas tree is unique and gathers many spectators wishing to make a shot.
Just like the last year, each GUM visitor can take part in the charity event, becoming the owner of a designer Christmas tree. To do this, you need to fill in a special questionnaire at the information desk at the 1st line and indicate your price (the minimum rate is 50,000 rubles). New Year beauties will go home to celebrate the holiday and please the owners with the lights. The money will be transferred to the account of the Vera Charitable Foundation.
This year, 80 Christmas trees are presented at the GUM lines: Alberta Ferretti, Antonio Marras, Art de Vivre, Articoli, Barker, Blackglama, Bork, BOSCO Café, BOSCO Fresh, BOSCO Family, BOSCO Magazine, Breguet, Brunello Cucinelli, Bulgari, Cartier, Caterina Leman, City Sight Seeing, DKNY, Dyson, Electra, Ermanno Scervino, Etro, Frette, Frey Wille, Furla, H.Stern, Hugo Boss, Jaquet Droz, Jean Louis David, Jimmy Choo, Juicy Couture, Jura, Land Rover, Lladro, Longchamp, Longines, Mastercard, Max Mara Weekend, Max & Co, MaxMara, Mondoro, Moschino, Nespresso, New Balance, NoOne, Omega, Paul Smith, Piaget, Pinko, re: Store, Simple, Sublime by Bosco, Swatch, Technogym, Tele 2, Tissot, Trussardi, UGG, Vacheron Constantin, Van Cleef & Arpels, Vilebrequin, Wolford, Amelotex, Abrau Durso, VTB24 Bank, VDNH, Gastronome No. 1, Monobrand Gallery, GUM-Cinema, Children's GUM, Dushistiye Radosti, Zhostovo, Cofemania, Mlesna, Moscow 24, Gorky Park, Respubica, Russian pioneer, the "Ice" movie & CSKA.
Decorated Christmas trees can be appreciated until January 20th. Come and see, as they are different every year.
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