News and events
7 February
The largest Max Mara flagship in Moscow was opened in VESNA
The stars are aligned: all Max Mara, Sportmax and Weekend Max Mara collections are gathered in one space. The two-level & largest in Moscow Max Mara flagship was opened at VESNA in Novy Arbat. Its total area is 400m2.
The interior is in tune with the philosophy of Max Mara Group: elegance, new look at classics & casual chic. A spacious room is decorated with light hazelnut wood in combination with coffee-sand shades of walls and floors, muted lighting & cozy pearly-gray chairs. New Max Mara, Sportmax and Weekend Max Mara collections can already be found here, so it's time to go for the new spring looks.
The SS Max Mara collection features a wardrobe for business lunches and dinners at open-air terraces, receptions in the garden and weekend cocktails parties. As expected, the basis of the collection is all about the traditional power suits and monochrome looks: jackets and blouses, pencil skirts and midi dresses. Pay attention to the new for the brand lavender shade. They say, great future is ahead of it.
The more democratic Weekend Max Mara casual line traditionally calls to set for a vacation or a long weekend. A traveler’s suitcase fits in loose linen trousers and blouses, striped culottes and shirts with over-sized sleeves, mini khaki shorts and fitted sarafans. Special attention should be payed to the vivid motives of tops and maxi skirts in boho style with ethnic embroidery, which were pried about in colorful New Mexico. Aegean Sea capsule features wrap dresses, wide skirts and tops with a delicate print in sky-blue shades with picturesque landscapes of Greek towns.
Sportmax celebrates its 50th anniversary this season, so the new SS 2018 collection is a milestone for the brand. The combination of sports and feminine styles, curious tricks of using accessories & neutral color range – everything is in the best traditions. Sportmax girl does not chase after the passing time, she accepts its course naturally. Thanks to elastic drawstrings of four colors with Sportmax logo almost all articles can be gathered a little and tightened as you like. It is felt like the second skin!
See you in new Max Mara space in VESNA!
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