The new Sportmax Boutique – part of the Max Mara Group – has opened its doors on Floor 1 at Petrovsky Passage.
The new store with a total space of 104 sq. m. is entirely in line with the Sportmax style. Mirror panels and colored glass, marble floors in simple, natural colors, soft carpets – only ecofriendly materials were used in the decoration of the interior.
This year Sportmax celebrates its 50th anniversary – the Italian brand was launched in 1969. A mix of sports and elegant styles, unusual accessories, neutral colors, natural fabrics – these are the landmarks of the brand to this very day. The best qualities of Sportmax are the universality and neutrality of the brand’s apparel. Fashion director Grazia Malagoli creates ready-to-wear combinations.
The heroine of Sportmax does not try to turn back time; she allows time to wash over her. The brand’s style is marked by a conscious nonchalance united with unbridled energy. See you at the new boutique!