News and events
19 November
Frette store was solemnly opened in GUM
Bosco di Ciliegi presented the mono-brand Frette store in GUM. It is Italian brand of textiles established over 150 years ago. Many Russian celebs were among the first buyers who appreciated luxury bedding, interior and table textiles, home clothes and interior items.
The Italian ambassador to Russia Cesare Maria Ragaglini, the head of the BOSCO group of companies Mikhail Kusnirovich, the CEO of Frette Filippo Arnaboldi and the general director of GUM Teimuraz Guguberidze cut the ribbon at the opening ceremony.
After visiting the boutique, the guests were invited to the GUM Demonstration Hall, where the Frette masterpieces were presented in a more chamber atmosphere. The event was conduct like a small home concert. The composer Kirill Richter was playing piano, and the best Russian romances and Neapolitan songs were performed by the opera singers Roman Lyulkin-Strozzi from the Mariinsky Theater and the leading soloist of the Moscow Novaya Opera Theater Vasily Laduk.
The gala dinner at BOSCO Café rounded off the Russian-Italian evening. The invited chef - the owner of the Prize of the Government of Italy as the most talented culinary specialist and the winner of the Mediterranean Prize Award for promoting Italian culinary culture Marco Iachetta cooked for the guests this evening.
The new spacious Frette store at the 3rd line of GUM has an area of over 150 square meters. Its interior is designed in a restrained, laconic style. You can find luxurious linens, pillows, towels and home clothes of silk, cotton and linen. Just like a century and a half ago, jacquard is the hallmark of the brand. The craftsmen of the company create real masterpieces of it. In addition, the boutique in GUM provides the service of customized Frette products manufacture.
Bosco di Ciliegi continues to develop the Bosco Casa direction, which was born a year ago with the appearance of the store of the famous porcelain Richard Ginori manufactory and the Etro Home boutique in Petrovsky Passage. The new store of the luxury Italian brand Frette became the part of this large-scale project, the concept of which is a cozy house as one of the components of family happiness.
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