News and events
9 February
Chinese New Year Festival was solemnly opened in GUM
Dance of the Dragon, performances of Chinese beauties with fans, actors of the Beijing Opera, rain of crackers ... Chinese New Year Festival was solemnly opened at GUM fountain on February 8th.
The main store of Russia celebrates the favorite holiday of the Celestial Empire for the first time in its more than a century-long timeline.
GUM Managing Director Teymuraz Guguberidze, artist Jackie Tsai, MMOMA chief operating officer Vasily Tsereteli, cultural adviser of the Embassy of the PRC in Russia and the head of the Chinese Cultural Center in Moscow Gong Jiajia, chef Albert Ou, editor-in-chief of Conde Nast Traveler China Alex Sun and the General Director of Guangdong Famory Tsai Mintsyan took part in the briefing dedicated to the opening of the festival and its program.
Performances of Chinese artists, set-outs of shots and embroideries, new menu in the Bosco fresh & bar from the Hong Kong 3 Michelin stars chef, tea ceremonies and work-shops at calligraphy, special screenings at GUM-Cinema and even new Chinese flavors of the famous GUM ice cream are available in GUM for a month!
One of the most famous artists of China Jackie Tsai decorated GUM for the holiday.
Enjoy all the colors of the Celestial Empire! See you at the Spring Festival in the main store of Russia from February 8th to 28th!
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