News and events
17 February
Presentation of Laroom brand at BOSCOFAMILY in Smolensky Passage
You are welcome to Smolensky Passage to be at the forefront of Russian fashion which is enjoying the Renaissance today. Located here two-level BOSCOFAMILY space offers not only the collections of the “new generation” of Russian designers, but also the events featuring authors and leading stylists who personally present their best looks together with the hostess - the founder of Laura Jugelia. Laroom brand took up the torch on February 16th. TV presenter and actress Aurora became the guest of the event.
The main surprise was prepared for the guests right at the entrance: dummies, frozen in graceful poses on the two white podiums, turned out to be beautiful models. Dressed up in airy lace or flowing chiffon, the enlivened Galateas really looked like the modern protagonists of Greek mythology. Similar girls can be seen on Cote d'Azur beaches or Monte Carlo waterfronts.
Charming sorceress, who brought the warm southern breeze into the welcoming climate of BOSCOFAMILY, is Eugenia Legkodymova: "I chant femininity," - she smiles. She calls Balmain, Chanel and Christian Dior her favorite designers, and fashion critics claim that her creative vision has something in common with the style of Gucci House. Eugenia answers that she has her own way since the establishment of the brand in 2010.
Legkodymovoya and her business partner Julia Perevalova had come a long way for 6 years. They managed to make the brand one of the most recognizable in the Russian market.
TV presenter and actress Aurora, who was the special guest of the event, is one of the star fans of Laroom brand. Her appearance in the perfect-fitting trench by the favorite brand created a furor. "I choose Laroom for the most of the outs. I like the fact that this brand is not for models, but for ordinary women like me. Laroom clothing fits perfectly, making me look like a model", - Aurora noticed.
It is not surprising, because Eugenia Legkodymova is a fashion designer by education, and claims that she knows "the whole process thoroughly, from the selection of prints and fabrics to production launch." Also she remembers measurements of all her clients. At the same time she defines her brand as "accessible luxury, or middle-up - the golden mean, which can be afforded by many people."
Laroom SS 2017 Collection, which has been presented in BOSCOFAMILY boutique in Smolensky Passage – is a dive into the fabulous and alluring underwater kingdom. It is reigned by weightless sea nymphs, dressed in flowing tulle and intricate lace of light summer dresses with layered ruffles, shirt-dresses or dresses with bare shoulders and wraps. The ethereal sea print was created by Legkodymovoya together with the designer, collaborating with Hermes House.
In addition to airy cocktail dresses, the collection is about casual clothing like classic suits of silk and linen with hand finish, cropped jackets and romantic semi-fitted dresses.
Smolensky Passage offers articles from the collections of other Russian designers who have hold themselves out. You are welcome to appreciate Rasario, Maison ESVE, NOLO, Yanina, Chapurin, Birukov, Poustovit, Victoria Andreyanova, Galina Pozolko, Izeta, Girlpower, Katya Dobryakova and many others. headed by Laura Jugelia is the media partner of the project "At the forefront of Russian fashion".
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