News and events
27 March
The opening of the flagship ISAIA boutique in GUM is timed to the 60th anniversary of the Neapolitan brand
The new store of Italian premium men's clothing brand ISAIA which celebrates its 60th anniversary this year, opened its doors in GUM on March 25th.
Decorated in the branded style, the pop-up space of ISAIA Gentleman Club at the 3rd GUM line has recreated the air of a closed elite club where a narrow circle of the true connoisseurs of men's fashion has been gathered. Celeb fanciers of the brand including Pavel Volya, Andrei Malakhov, Alexei Smertin, Oleg Tinkov, Igor Garanin and others were among of them. The guests were welcomed by the head of ISAIA Gianluca Isaia, Italian Ambassador to Russia Cesare Maria Ragalini and the head of Bosco di Ciliegi group of companies Mikhail Kusnirovich.
"Two years ago, the first ISAIA boutique was opened in Moscow, in Petrovsky Passage. And today we are here, in the very heart of Moscow, at Red Square, in GUM. This is a wonderful gift for the 60th anniversary. We are a family company, and BOSCO is also a family, so our vision is the same. We have built the relationships that are based on something more than ordinary business interests," - Gianluca Isaia said.
"Being the Italy's ambassador to Russia, I'm happy that we are opening this wonderful boutique today. ISAIA is another pearl added by Mikhail Kusnirovich to his precious collection. It embodies all the beauty of Italian tailoring art. I am sure that Russian customers will appreciate it, because this is the best that Italy has. Each product combines craftsmanship, tradition and brilliant application of innovative techniques," - Cesare Maria Ragalini said.
After the welcome speech, Mikhail Kusnirovich invited the guests to the Bolshoi Theater to the opera "Don Carlos": "This is the young, cheerful & energetic brand – I even do not believe that ISAIA celebrates its 60th anniversary this year. Today, together with our partners from Naples, we give the opportunity to the most refined, most loyal, most benevolent of our customers to visit the Bolshoi Theater and get acquainted with the wonderful work of Verdi."
ISAIA was founded in Naples in the 1920s. Today, the company is managed by the third generation of Isaia family.
ISAIA is famous for its sartorial traditions and bold solutions of classical suits’ creation like bright details or over-sized checks. The Neapolitan cut features soft shoulder line and high armhole, which provides the freedom of movement. A branch of red coral, which is attached to the lapels of all ISAIA jackets, has become the hallmark of the brand.
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