News and events
18 December
Grand Opening of the Jaeger-LeCoultre Boutique at GUM

MOSCOW, December 17, 2019. In the fabulous setting of GUM decorated by shimmering Christmas trees, Jaeger-LeCoultre celebrated the opening of its second Moscow boutique that was launched in collaboration with Bosco di Ciliegi in the very heart of Moscow, at 3 Red Square.

The evening began on Line 1 of GUM, after its closure. Jaeger-LeCoultre's new exquisite and luminous boutique fully reflected the brand’s innovative spirit: guests took part in high-end watchmaking, learned about the know-how and style of the manufacture. The opening of the boutique established together with Bosco di Ciliegi marks an essential milestone in the brand's activities in the Russian market where there is no shortage of fine connoisseurs and fans of watchmaking.

The following friends of the brand attended the event to congratulate Bosco di Ciliegi and the famous Swiss manufacturer: opera singer Daria Davydova, producer Mikhail Druyan, actor Miloš Biković, as well as Sati Spivakova, Ksenia Sobchak and Konstantin Bogomolov, Victoria and Oleg Shelyagov, Victoria Borisevich, Yulia Fishkina, Laura Dzhugeliya, Artem Korolev, Alexander Terekhov, and others.

Guests were welcomed by the Commercial Director of Bosco di Ciliegi Group Teimuraz Guguberidze, CEO of Richemont Group in Russia and CIS Ekaterina Falkovich, and Managing Director of Jaeger-LeCoultre Europe Jean-Luc Faure.

After the formal opening of the boutique, the guests transferred to Aram Mnatsakanov's Bosco MISHKA Bar, where the brilliant Anya Chipovskaya and her musical band delighted the guests with a fantastic jazz performance.

All evening the guests enjoyed champagne, the fabulous DJ sets by Mark Shchedrin, as well as the unique view over the Kremlin and Red Square.

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