News and events
30 October
Max Mara Teddy Mania in St. Petersburg
On October 27th, two Max Mara boutiques received guests. Stores in Nevsky Prospect and Bolshoy Prospect PS gathered St. Petersburg’s it-girls to show what the real Teddy Mania is.

Trendy faux fur coats, nicknamed “teddy coats”, have won the love of fashionistas all over the world long time ago. For several seasons, the streets of New York, London, Paris are bright with coats of different shades. There are classic sandy, dark brown, pink, blue and olive - and this is not the whole palette.

This evening, the guests of the event tried on trendy looks with the popular “teddy coat”, and the invited artists created keepsake sketches. Nice branded freebies were prepared for the guests.  

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