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12 July
Sportmax: Spring-Summer 2018
The countdown has begun: Sportmax is to celebrate its 50th anniversary in the nearest future. So the new SS collection 2018 has become an important milestone for the fashion house. The combination of sports and feminine styles, curious tricks of using accessories & neutral color range – everything is in the best traditions of the brand.
Sportmax girl does not chase after the passing time, she accepts its course naturally. Thanks to elastic drawstrings of four colors with Sportmax logo almost all articles can be gathered a little and tightened as you like. It is a feature of the second skin clothing.
Dresses with a larger bid decorated with floral prints reminiscent of huge hibiscus flowers are worn over light knitted monochrome leggings or the models with trouser stripes. Parkas or capes of translucent nylon and double-layered knitwear with a specially fastened rimmed edge are surely the favorites.
There is the abundance of multi-colored stripes, sometimes pale (gently pink, sea-blue, blue), sometimes saturated (dark blue, solid, yellow) – they even seem to be a single whole. They appear both on the trim of the knitted top, and the bottom layer under the lightest nylon, and become a kind of optical illusion on windbreakers’ drawstrings.
The rhythm of approaching steps is heard in the lightest flats of jacquard jersey, leather and neoprene sandals or mules on an elegant heel. The iconic nylon sports bag decorated with leather details and neoprene lining is customary thrown over the shoulder...
Sportmax SS 2018 style pays tribute to a calm and conscious carelessness, which is nevertheless charged with energy.

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