News and events
17 November
Sir Paul Smith celebrated the 10th anniversary of the first store in GUM
10 years ago, Sir Paul has personally opened the first store of the brand in GUM. It is the space of pure English style, offering recognizable and favorite collections of the legendary British designer.

Ingeborga Dapkunayte, Sergei and Vladimir Kristovsky, Alex and Galina Nemov, Irina Tchaikovskaya, Daria Subbotina, Ingrid Olerinskaya, Vlad Lisovets, Angelica Timanina, Sergei Nikolayevich, Nikolai Uskov, Evelina Khromchenko, Jurate Gurauskayte, Sati Casanova, Sergei Filin, Xenia Alferova and others came to celebrate the 10th anniversary of the first store of the brand in GUM.

The guests were greeted by the head of BOSCO DI CILIEGI Group Mikhail Kusnirovich, who congratulated everyone on the anniversary of Paul Smith shop and expressed the hope that the legendary British designer will continue to please Russian customers with his vivid extraordinary collections.

Sir Paul has met with the fanciers in the store of the brand. He made an acrobatic skit climbing on the table within the original photo session and dispensed autographs then.

BOSCO DI CILIEGI has prepared an unusual surprise for the guests and Sir Paul on the day of the celebration. A real fencing match featuring the medalist of the Olympics in Rio de Janeiro in Fencing Sofia Velikaya was conducted at the GUM line.

The fencers were wearing the legendary Travel Suit - an innovative suit for travel by Paul Smith. The athletes showed their skills and proved once again the uniqueness of Sir Paul’s invention: Travel Suit is perfect for business people who spend most of their lives in motion.

When the match ended Sir Paul has taken "the ring" to have a duel with Sophia Velikaya to the audience delight.

Sofia Velikaya, Olympic medalist in fencing:
- Our fencing match arranged together Mikhail Kusnirovich was a surprise for Sir Paul. He is very athletic person, and I hope he liked our gift.
It has become a surprise for me, when Sir Paul has decided to take part in a fight. I must say, he succeeded, he kept the distance and looked great. I hope he will remember this day.

Sir Paul has cut the birthday cake in the company of the fans & customers of the brand to round off the celebration.
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