News and events
16 March
The largest in Moscow MaxMara flagship was solemnly opened at VESNA in Novy Arbat
The second level of VESNA in Novy Arbat has changed. The entire space is given to MaxMara brand. Everyone is worried, getting ready for the exit: makeup and styling is refreshed by Aldo Coppola experts – after all the large-scale MaxMara show is to start soon: about 90 looks will appear on the runway.  
The hall is crowded with many Russian celebs – the admirers of the brand: actors, singers, glossy magazines’ editors, TV presenters…  
Soon, the first participants appear on the sandy runway  adorned with the branded letters, causing the loud applause.
The show was opened by the look of the iconic coat of the famous camel shade, woolen pants to match and a snow-white classic shirt - the perfect embodiment of MaxMara infinite femininity and elegance. It was followed by the look consisting of beige palazzo pants and fitted trench, an elegant suit of this season’s trendy lavender shade, a white trouser suit, a fiery red overall – their contrast looked just enchanting. Many Russian it-girls acted as models this evening. 
Blooming, young & fresh, like the modern characters of the "Spring" by Botticelli, the girls emerged in delicate dresses with printed lavender flowers, a pencil skirt with cornflowers or in a flowing white Sportmax dress.
The final of the show has proved once again that MaxMara is the embodiment of femininity, and that the Italian brand is always at the forefront of the fashion trends. This is a wardrobe for business meetings and lunches at the open-air terraces & gardens or day-off cocktail parties.
All this splendor can be found in the new Max Mara flagship at VESNA in Novy Arbat, 19. The two-level space of 376 square meters houses the collections of the major brands of Max Mara group, including MaxMara, Sportmax, 'S MaxMara and Weekend MaxMara.
The new high facade with huge showcases rises above one of the busiest streets of Moscow - Novy Arbat.
The architectural bureau Duccio Grassi Architects was engaged in creating the interior design that conveys the essence of the Italian heritage and the innovative Max Mara spirit. Elegant design, spacious halls and fitting rooms, exquisite interior details and luxurious atmosphere of the new Max Mara space embody the fundamental values of the brand: Italian craftsmanship, timeless workmanship and cut perfection.

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