News and events
19 May
Presentation of Max Mara Wool Denim capsule collection
On May 18th, Max Mara flagship store in GUM hosted the presentation of Max Mara Wool Denim capsule collection, created in cooperation with The Woolmark Company. New elegant trouser suits, jackets, trousers and dresses of a special fabric imitating denim were presented personally by the creative director of Max Mara Fashion Group, Ms. Laura Lusuardi. The representative of The Woolmark Company Fabrizio Servente told about the advantages of Australian Merino wool.
A lot of Max Mara fanciers wearing total looks by the favorite brand were noticed among the guests of the event.
The presentation, which was accompanied by an incendiary DJ set fr om Vitaly Kozak, took place within Max Mara Wool Week. The company conducts it together with the Australian The Woolmark Company. The Moscow boutique of the brand in GUM has the honor to open the project. Ms. Lusuardi & Mr. Servente will visit London, Sydney and Beijing then.
"The best wool in the world comes from Australia, wh ere 21 million people have 71 million sheep. Our cooperation lasts for many years. Max Mara has always chosen Merino wool using its perfect fibers in the production of the collections, because it combines lightness and softness,” - the representative of The Woolmark Company Fabrizio Servente said.
"Our legendary coats, including 101801, are made of wool, because wool has unique features: it is the very embodiment of nature. Comfy and incredibly durable, it is suitable for any season. We invented a new fabric for this capsule: it is woolen, but it looks like denim, with the only difference that cotton cannot be so flowing, soft & delicate," - Laura Lusuardi said at the presentation.
Taking into account natural advantages and innovative properties of Australian Merino wool, Max Mara has skillfully included its wool denim into the Pre-Fall 2017 collection, offering a luxurious alternative to the traditional denim fabric. This is the perfect wardrobe for any business woman: double-breasted jackets, wide trousers, straight cut dresses: "These are the looks for a woman who wants to look perfect all day long, to feel comfortable when she leaves for work in the morning, and enjoy busy evenings just like me", - says Laura Lusuardi.
The collection, which is perfect for Russian freaky spring & summer, is already available at Max Mаra in GUM. 
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