The Section project was launched two years ago as the signature three-level flagship store at GUM. Now the Section is coming to Petrovsky Passage as a pop-up store.
Located on Floor 1, Line 2 of Petrovsky Passage, the pop-up store carries such international brands as Baum un Pferdgarten, MM6, SJYP, Holzweiler, Shrimps, Isabel Marant, AMI, Drole de Monsieur, as well as Russian brands Natalia Derbyshire, Yana Besfamilnaya, Husky Wear, MUUS. The pop-up format is gaining more popularity globally, and Russia is no exception: limited collections, unusual selections, and special offers.
The intimate atmosphere of Petrovsky Passage notwithstanding, the Section pop-up store will surprise you with its selection of vintage collections by Jean Paul Gaultier, Marc Jacobs, Maison Martin Margiela, Marni, etc. Buying vintage items is not only about individuality and fine taste but also about conscientious consumption.
The Section is not just a store that sells clothes, accessories, and souvenirs. The project is also a place of power, a platform for interaction between fashion brands, professionals, and consumers. You will soon be able to buy art pieces by promising young artists courtesy of the Sample Gallery at the Section pop-up store.