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19 December
Concrete Jungle of Max Mara Pre-fall 2017 collection
The famous Chinese artist Liu Wei has become the author of Max Mara capsule collection inspired by urbanization. It was created in conjunction with the brand's creative director Ian Griffith. In addition, Liu Wei came up with a utopian city out of time for a new Monopolis! project: this very futuristic scenery has become the background for the pre-fall 2017 show held in the Shanghai Exhibition Center. 

Max Mara + LUI WEI is the first collection of the brand, released in “See now, buy now” concept: it went on sale in the flagship Max Mara stores and appeared in the online store of the brand immediately after the show.

Eleven original pieces are made in the branded Max Mara palette featuring camel, black and white in conjunction with the new technologies.

Eye-catching coat with wrap and soft baggy bomber jacket are made of laser-treated alpaca layer, embroidered with wool and cashmere. Printed patterns with optical illusion and jacquard weaves are reminiscent of drawings of the notional utopian city, and the contours of fluffy knitted mohair sweater & cardigan draw the mysterious urban matrix. Multilayered sunglasses and clutch of polyform feature the easily recognizable artist’s mark.

Living in Beijing, Liu Wei often refers to the subject of relentless and even frightening technological progress. Max Mara also embodies the spirit of the city, being attuned to its mood. After all, concrete jungle is the place where the protagonist of the brand, the one who moves to the heights, lives.

As for the basic line, the creative director Ian Griffith was inspired by the characters of noir movies, created by Joan Crawford and Lauren Bacall. It resulted into the silhouettes in the style of the 1940s with an emphasis on the waist, straight skirts, men's cut trousers and classic trench coats and overcoats in new color variations.

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