News and events
14 May
La Perla Beach Collection
Founded by a talented dressmaker Ada Mazotti in 1954, La Perla successfully combines innovations, traditions and Italian taste. Handwork and impeccable knowledge of a female body is a key to its success.

Founded by a talented dressmaker Ada Mazotti in 1954, La Perla successfully combines innovations, traditions and Italian taste. Handwork and impeccable knowledge of a female body have become a key to the success of the brand.

SS 2018 beach collection is the embodiment of the idea of a variability in motion. "If something stands still, it does not develop," the La Perla creative director Julia Haart says. "The collection shows that our idea of a person should not be static. Taking into account everything that makes the things around permanent and timeless, change is the only way forward."

Cascades of ruches on swimsuits and capes create volume and a vivid sensation of a flow. Rhythmic rows of sequins and embroidery create architectural waves, forming clear outlines.

The collection is all about high-tech fabrics and scrupulous approach to fitting. Every design of the collection is more than comfy. In addition to paddy bras, the collection includes push-up models, ensuring seductive silhouette and freedom of movement.

See you at La Perla boutiques in GUM, VESNA in Novy Arbat and Petrovsky Passage!

Other news