News and events
17 October
SportMax Boutique Opens at Petrovsky Passage
On October 16, the new SportMax Boutique officially opened at Petrovsky Passage. The event attracted numerous celebrities: Polina Gagarina, Tanya Gevorkyan, Aurora, Tanya Ruchka, Olga Kabo, Ksenia Chilingarova, Daria Subbotina, Victoria Davydova, Laura Dzhugelia.
The brand’s creative director Grazia Malagoli greeted the guests of the event: “I am thrilled to see so many wonderful and stylish people here today. Today’s opening ceremony is amazing.” During the banquet, models demonstrated pieces from the new SportMax collection on special podiums to the beats provided by DJ Eldar Khakimov.
This year SportMax celebrates its 50th anniversary. The Italian womenswear brand was established in 1969. Combination of sportswear and womenswear, unique choice of accessories, neutral colors, natural fabrics – these are all the hallmarks of SportMax.

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