The first floor of the Aviapark Shopping & Entertainment Center now houses the boutique of the legendary British brand Paul Smith.
126 square meters are just enough space for the stylish, austere interior with soft leather furniture and numerous wood details. Paul Smith remains as ironic as ever: for example, lamps are enlarged copies of the famous Anglepoise 1227.
The new Paul Smith boutique includes a showroom and comfortable fitting rooms perfect for sampling the new AW 2021/22 collection.
2020 provided a unique moment of reflection for Paul Smith, with his landmark 50th-anniversary celebrations followed by the imposed introspection of lockdown. 2021 offers the opportunity to reset and rethink, resulting in remixed versions of some Paul Smith classics.
Key pieces nod to different subcultural moments that have influenced Paul over the last five decades of design. Tartan tailoring brings to mind 1970s ska, Terry Hall, and The Specials. Individual references are confidently thrown together to create an eclectic “Best Of” album - a collection of rediscovered classics repackaged for a new generation. A modernised paisley revives another Paul Smith signature pattern, while a Hawaiian print reminds Paul of the vintage shirts he would sell from his first Nottingham shop fifty years previous.
Generously proportioned wool coats, sheepskins, and a modern take on the donkey jacket speak to 1980s new wave romanticism.
New store address: Aviapark Shopping Center, 4 Khodynsky Boulevard. Telephone: +7 (495) 782 8264