News and events
19 March
Bradley Cooper is announced to be the new Ambassador of IWC Schaffhausen
For the first time, Swiss IWC Schaffhausen manufactory presents a large-scale ad campaign featuring one person as its ambassador. The shooting took place in the desert near Los Angeles, where Bradley Cooper is captured in a bright image of a motorcyclist against the backdrop of a vintage airplane. The focus of the campaign, which starts in April, is about the legendary model from the limited Big Pilot's Watch Edition "Le Petit Prince".
This watch with 46 mm case has the mesmerising dial of blue shade, which is a signature of the special IWC series, dedicated to the most famous work of Antoine de Saint-Exupery.
The model is equipped with a self-winding Pellaton caliber 52110 produced by IWC, the components of which are made of ceramics. Two winding drums provide 7 days’ power reserve and the inner case of soft iron protects the movement against magnetic fields.
Perfect and bright, they do not recognize boundaries or prohibitions and take up the challenges - this watch and its owner have much in common.
The model can be appreciated at Sublime by Bosco in GUM!
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