News and events
29 November
Christmas Forest by BOSCO DI CILIEGI
The tradition to decorate Christmas trees in branded style has appeared 9 years ago. Smart Christmas Trees lined up at GUM lines this year. Each of the bright beauties can be purchased within a quiet auction, proceeds from which are to help the young wards of "Vera" Charity Fund.

Anyone can become the participant of the charity event.  You just need to take part in the "quiet auction" - fill out a questionnaire at the information desk of the 1st GUM line and specify the suggested price (minimum bid is 50 000 rubles). The results of the auction will be announced on December 23rd and the Christmas beauties will go to please the new owners. Proceeds from the sale will be transferred to “Vera” Charity Foundation.

Classic New Year's style is the most popular among the Christmas designs in GUM for several years.  BOSCOFamily and Max & Co have decorated their trees with colored balls, bells and bows. Pointe shoes and tutus are on the tree of Jaquet Droz like a nod to the ballerina Diana Vishneva, the friend of the legendary watch brand.

The one cannot stop the time, but the bright red cameras at Paul Smith Christmas tree will help to remember the brightest moments of the year. Soft hearts in branded Antonio Maras colors cannot be broken but keep the warmth of love.

Etro, Max Mara Weekend and Sublime by BOSCO have chosen gold color. Etro tree is about branded gold paisley curls. Max Mara Weekend opted for golden snowflakes. Christmas tree of Sublime by Bosco sparkles with golden Christmas balls.
Elegant gold and silver bears shine on Pomellato tree. It is impossible to pass by in-style trees taking a walk along GUM lines.  Miniature mules - shoes without heels - the highlight of Alberta Feretti collection, decorate Christmas tree by the brand.

Snowy ARTICOLI by BOSCO beauty welcomes the visitors at the first line opposite the entrance from Red Square. All beauty secrets of the up-coming year are hidden in its large pink balls.
Max Mara tree is about deliberate simplicity this year: three geometric figures of four different colors are used in the design.
The style of BOSCOFresh tree is recognizable. It is about folkloric elements with typical Art Deco mosaic decorations. Branded tartlets decorate tasty BOSCO Café tree.
Many brands have presented real art objects: for example, avant-garde BOSCOSport tree is inspired by the Olympic collection of the Russian team at the Games in Rio.

Have your picture taken at one of them and make a wish. It will surely come true. After all, Christmas & New Year is the time of miracles.
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