News and events
6 December
New Alberta Ferretti advertising campaign
Steven Meisel, the modern fashion photographer who is classic already, have created five looks for the SS Alberta Ferretti ad campaign featuring the famous top models, including Carolyn Murphy, Irina Shake, Raquel Zimmerman.

There are five characters, five looks, five different portraits praising sensuality of the new Alberta Ferretti collection. Dynamic background with flashing sparks, neon rays of light, whirling rings of smokes or fluttering circles of confetti sets off frozen looks & strange postures of models soaring in weightless & flowing Alberta Ferretti dresses. The legendary Carine Roitfeld, the former chief editor of Vogue Paris, acted as the stylist of the shooting.

As a result, different frames create a single tale. It is an emotional & vivid story deprived of ostentatious glamor and unnecessary flamboyance. The viewers are mesmerized by the characters’ energy: they look boldly without taking the eyes from you. They like to be both viewers & actresses.

"The summer collection celebrates sensuality. The idea was to express through the photos the essence of that joie de vivre and spontaneous, confident feminity that generates the true beauty. The five photos tell the stories of different   women who, seen together, form the image of one complete, complex woman who is independent and in love. She's happy to be alive because she lives life to the fullest", - Alberta Ferretti says.
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