The runway show of the upcoming fashion season was a embodiment of the gold era of Etro. The new venue for the show, filled with magic and beauty, highlighted the eternal values of the brand based on the importance of cultural and social issues in artworks.
Creative Director Veronika Etro invited fashion models of all ages to take part in the show to emphasize the DNA of the Etro brand. The runaway featured international fashion icons: Edie Campbell, Alek Wek, Farida Khelfa, Jacquetta Wheeler, Liisa Winkler, Tasha Tilberg, Tatjana Patitz, Violetta Sanchez, Guinevere Van Seenus, Delfine Bafort, Fran Summers, Rebecca Laird, and Gemma Ward.
For Fall-Winter 2019/20, Veronika Etro reviews the rich aristocratic legacy of the brand. Tradition reflected in the collection in its most natural and noble form is interpreted with the same boldness that characterizes the aesthetics of the brand.
A hyper-elegant castle queen, an enigmatic stranger, a character straight from a decadent Neo-Victorian novel — these are the new stars of Etro.
The impeccably tailored blazers of the collection transform into mini-dresses, while men’s boxers are reinvented in a charming multi-layered extravaganza. Veronika plays with a mix of textured tapestry and 3D effect jacquard fabrics.
This time the legendary paisley ornament appears on men’s classic suits, as a tribute to the British sartorial art. The massive leather belts accentuate the waistline of the jackets, dresses, and skirts (perhaps, taken from the wardrobe of some unknown Duchess).
We can’t wait to see you at the Etro Boutiques at GUM, Vesna on Arbat, Petrovsky and Smolensky Passages, and also at Saint Petersburg, Sochi, and Samara!