News and events
3 March
Neapolitan Style. The boutique of ISAIA brand was opened in GUM
The new boutique of the legendary premium classic men's clothing brand ISAIA, that celebrates its 60 anniversary this year, opened its doors in GUM on March 2nd.  It is just impossible to pass by the recognizable bright sign featuring red letters against the black background. The store is designed in a minimalist style with the necessary touch of the Neapolitan flavor that has become the hallmark of the fashion house.
The austere façade hides gamy details just like ISAIA suits. Art objects after red coral, the symbol of Isaia brand, stand out against the laconic interior. There is bright fire-red chandelier, a huge piano & sculptures on the shelves. Open windows store the treasures of brand like the collections of ties, suits and shirts with the original red stitching reflecting the ambience of ISAIA luxury.
The space of the brand in GUM offers the new ISAIA SS 2017 collection, inspired by a journey to the island of Capri. It radiates the mood of summer vacation. The British and Americans spent their vacations at this respectable sunny Italian resort in the '50s and 60’s setting the rhythm of life to the whole Mediterranean.
Its color palette is about all shades of sea and sky. Olive and beige are combined with the refined notes of pink and violet; delicate pale gray hues contrast with bright red and yellow monochrome, Neapolitan blue is softened by a fresh bouquet of blue and turquoise. Fabrics are also worth mentioning. Strips, checks & paisley, very popular on the Island of Capri in the '50s and early '60s, adorn linen jackets & classic t-shirts. It is the wardrobe, which turns everyday life into a holiday, because banality and boring standards are not accepted here.
«Su Misura» service deserves your special attention. On March 31st, April 1st and 2nd Master Tailors of the brand will come to the boutique in GUM to conduct the traditional made-to-measure tailoring sessions. Providing individual tailoring service, ISAIA creates a complete wardrobe, ensuring excellent quality of the perfect suits, shirts, outerwear and footwear.

See you in the new ISAIA boutique in GUM!
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