News and events
31 January
Max Mara Weekend: endless summer

It will be endless summer. We will be carried fr om the stuffy concrete jungle to the endless sandy beaches, hosting sea breeze and gulls, barely touching the oncoming waves ... Pack backpacks, take camera, and set to an aimless drive in an open jeep along surf line, down the road that goes along the rocky coast wh ere nobody got before ...
This very mood is created by the SS 2017 collection from Max Mara Weekend, featuring elegance emphasized by ethnic notes in the style of the fashion of the 70's. The distant time of romantics and hippies who called to make love, not war, and believed in the flower power was not chosen by coincidence: spontaneous short weekend escapes from big cities have become popular among young people then.
Cropped hip-huggers, beige trench coats, long white shirts with embroidery, colorful gypsy-like skirts and, strips of course… Middy dresses, classic sailor’s shirts, knitted sweaters ....

Cheerful Pasticcino clutch, which name stands for "small cake" in Italian is the main accessory of the collection. Soft fabric, huge snap and funny shape makes it look like an old purse, found at a flea market, and colorful patterns create a mood: it sets the tone for carefree weekends and noisy evening parties.

The collection Max Mara Weekend SS 2017 can already be found in the stores of the brand in GUM, Petrovsky Passage & Smolensky Passage.

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