News and events
24 January
Max Mara: SS 2018
Hedonism and subtle romanticism of Charles Baudelaire's poetry became the main theme of the spring-summer Max Mara collection. As a result, there is a wardrobe for business breakfasts and lunches at the open terraces, receptions in the garden and cocktail parties after the busy working days. As expected, the basis of the collection is about the traditional strict suits and monochrome looks. The spring is seen in by unpretentious meadow flowers at that.
The designers pay tribute to the logomania trend, creating a pattern of the archival Max Mara logos: see it on bags and narrow trousers.
The branded restrained cut was embodied in stone-gray, black and white shades diluted by organza, so that the layers of transparent fabric revealed the internal structure - clear as the play of sunlight on the city facades and roofs in the middle of the summer. There is not without the main favorite of this season: muted pinkish-purple.
Trench-coats triumphantly return in the form of a rain-coat of starched & crunchy linen in a duo with a stylish pencil skirt. The collection also has dapper short men's-style overcoats and denim jackets, which are worn with a la garcons trousers. Also, there are austere shirts. Georgette, folded and cut into fluttering strips, will help when you need to dress up. A pinch of grunge and street style is added for a bit of daring: we're talking about torn sweaters.
We should only add the look with large soft bags or glamorous clutches, as well as sunglasses from this season’s Iris collection for a bit of mystery, and the modern drifter in a suit from Max Mara is ready to fly to new heights again.
See you at the boutiques in Moscow (GUM, VESNA, Petrovsky and Smolensky Passages), St. Petersburg, Samara and Sochi!
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