News and events
8 February
La Perla: beauty without sacrifice

"You know, women are always told they should suffer for the sake of beauty. I do not believe in it, so I want to give them an alternative,"- the new creative director of La Perla Julia Haart said, threatening to "make a revolution in the style of the brand".

Energetic and ambitious Haart is never at a loss for words. She is classic self-made woman. According to Haart, the path to the liberation from suffering in the name of beauty goes through the blooming gardens & ancient maps. It is decorated with colorful, iridescent silk accents. These very prints permeate the ready-to-wear collection.

New lingerie collection features the favorite La Perla fabrics like embroidered tulle, Leavers lace and macramé refreshed with modern models like shorts, for instance. Julia Haart offers several extremely versatile, comfy and loose variations of bra like push-up bralette or triangle bra with a deep V-neck.
Color blocks’ trend of beach & swimwear collection  is reinterpreted through geometric patterns inspired by the unforgettable & alluring bikini of Ursula Andress, who came from the sea as Mr. Bond’s girl in 1960.

New 1954 Bag of python skin features elegant design & offbeat spicy detail: hand-enameled metal hooks for stockings change into the classical handles.
Julia Haart’s view which is about the desire to go beyond is perfectly laced with La Perla’s heritage and hand: expressive & vibrant femininity of her models is in tune with the innovative traditions established by the founder of the brand Ada Masotti. So it is yet to be seen whether it is the revolution or evolution. 

And now we are to appreciate the new La Perla collection in GUM, VESNA, Petrovsky Passage as well as in the store of the brand in St. Petersburg.

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