News and events
22 December
The Way It Was: Christmas Cocktail at GUM Dior Beauty Institut
On December 20 GUM Dior Beauty Institut hosted a Christmas Cocktail. The guest list included Renata Litvinova, Masha Fedorova, Polina Kitsenko, Sati Kasanova, Aglaya Tarasova, Katerina Shpitsa, Ilya Bachurin, and many others. The salon reopened this spring after a revamp that combined the most innovative anti-aging techniques, premium service, and genuine French luxury. GUM was not a random spot for the second Institut Dior in the world:  two of the Dior fashion shows in Russia took place at GUM. The first Dior fashion show in Russia was held here in 1959, the second Dior show was organized with the help of GUM in 2013. 
In 2018 Dior Institut at GUM turned a new page in its history by presenting a fresh menu of face and body care treatments in a renovated space designed by the crème de la crème of Dior’s Parisian designers. A relaxed atmosphere, an energy boost, and visible results add up to an exceptional experience.
Along with the exclusive face and body care programs, Institut Dior offers unique massage techniques by Dior experts who use products from Prestige, Capture Totale, Capture Youth, and Life collections. For a total makeover, discover our make-up, manicure, and pedicure services. All Dior care and make-up products, as well as the conceptual fragrances and Maison Christian Dior home accessories line, are available at the welcome and make-up areas.

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