News and events
27 June
Jil Sander: fashion for two
New creative directors of Jil Sander Lucie and Luke Meier presented their first collections created for the brand: Women's Resort 2018 and men's SS 2018. This harmonious tandem of the couple turned out to be a real breath of fresh air for the fashion house. They are quick to understand each other and their creative visions perfectly complement each other. The Meiers are the supporters of minimalism in design, but they rely on contrasts at the same time. Their first collections have brought novelty into Jil Sander aesthetics. The base white shirt appears in numerous iterations, the cut is impeccable, the style is recognizably androgynous, and the accessories are elegant in their simplicity. The main message is that the articles balance between strict formality and relaxed casualness. The artful game with volumes turns the body into an art object, and skill and innovation go hand in hand everywhere: from the basic design to the smallest detail. Shirts of poplin, loose jackets or voluminous capes, cropped pants, long coats are the classic of the basic wardrobe, which sounds in a new way. "The philosophy of Jil Sander is twin to us, so our creative concept is both traditional and avant-garde," - Luke Meier says. "This is not a revolution, but an innovation. We created the things that have a soul," - Lucie Meier echoes.
Other news