News and events
30 January
Jil Sander: play the game within and outside the rules
Elegance, rigor and conciseness as a motto; clean lines, graceful silhouettes and perfect cut as the embodiment of the SS collection 2017 by Jil Sander. Sticking to the basic principles of minimalism & preserving the essence of the fashion house, the creative director Rodolfo Paglialunga made the things look bolder and more avant-garde.
Women's collection is named Back to Business. According to the designer, this season he was inspired by women's business suits of the 80s. There is a tribute to a win-win monochrome, straight cut and too wide shoulders - a reference to the time when the first successful businesswoman appeared in the offices all over the world.
The protagonist is a city dweller, whose wardrobe is full of business suits, blouses, shirt dresses, and austere skirts. There are slight disproportions that create the impression of the too bulky upper body and the contrastingly narrow waist line.
Jil Sander offers futuristic evening dresses of azure, pale pink, sand and yellow colors with thin pleating for outs & parties. Their bulky cap sleeves resemble rounded shells, as if enveloping its owner into the airy wave.

Men's collection is built on the same principle: everything is functional, versatile and thought-out to emphasize the perfection of design, cut and fabric. There are form- fitting suits, long trench coats, cropped shirts & straight jackets. Color palette is about sun-bleached shades from light green and pale azure with degrade effect to khaki and sand that are suddenly exploded with the splashes of life-affirming orange.

Jil Sander SS 2017 collection that will accentuate your individuality is already in-store. You are welcome to the boutiques of the brand in GUM, VESNA & Petrovsky Passge.
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