News and events
20 April
Isaia in Moscow: private dinner featuring the president of the Neapolitan brand Gianluca Isaia
On April 20th, Bosco Cafe in GUM hosted the gala dinner Isaia "The Red Bag" featuring the head of the Italian brand of premium class men's clothing Gianluca Isaia. The event featured the Italian Ambassador to Russia Mr. Pasquale Terraciano.

On April 20th, Bosco Cafe in GUM hosted the gala dinner Isaia "The Red Bag" featuring the head of the Italian brand of premium class men's clothing Gianluca Isaia. The event featured the Italian Ambassador to Russia Mr. Pasquale Terraciano

Mr. Pasquale Terraciano: Today we are talking about the Italian creativity, taste, traditions of Italian tailoring, where the most high-quality fabrics are used. And it's wonderful when the great talent of Italian tailors is combined with the genius of Russian business Mikhail Kusnirovich, who is our friend as well. GUM is an amazing place uniting the spirit of Russian entrepreneurship, Russian taste & Italian quality.

Elegance is inherent in Isaia family. The timeline of the brand dates back to 1920s. The ancestor of Gianluca Isai, Signor Enrico opened the store of expensive fabrics in Naples then. In 1957, together with the brothers Rosario and Corralo, he moved the business to Casalnuovo, a suburb of Naples, which is famous for the best craftsmen of the South Italian su misura or bespoke tailoring school. In the early 1980s, the brand received the worldwide recognition and entered the path of industrial producation and promotion to the world market. Now successful Isaia brand, based on Made in Italy concept, is ruled by the third generation of the family headed by Gianluca Isai.

Isaia boutiques in GUM and Petrovsky Passage invite to appreciate and order custom-made suits and shirts of special Italian fabrics on April 20th & April 21st only.  

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