News and events
24 October
Iconic Feeling at Max Mara in Moscow
Max Mara has no dramatic twists & turns or ups & downs like other global brands. But it has the perfect beige coat, around which a billion empire is built. It is the 101 801 model of the signature camel shade made of cozy warm wool, with external stitches over the collar and the belt or Manuela with wide lapels.
However, this season’s FW collection is about many interesting variations. Being indisputable virtuosos in the outerwear production, the designers allow themselves to make bold experiments and stick to the timeless elegance at the same time.
The hit of this season is Teddy - a warm fur coat of a chocolate, sand or blood-red shade that feels like a teddy bear to the touch. It is made of mohair, half composed of incredibly comfy and cozy alpaca wool. You will surely fall in love with a soft wool lining, double-breasted style and a mohair-fur combo that emphasizes the fragility of a female figure perfectly.
Learn about the combinations to wear your Teddy within the "Iconic Feeleing" featuring relaxed air, champagne and treats.
Come to Max Mara boutiques in Moscow and St. Petersburg. The sophisticated FW 2017-2018 collection is in-store already!

October 26th – Max Mara  Hymen, Moscow
October 26th  – Max Mara Petrovsky Passage, Moscow
October 28th – Max Mara Kutuzovsky 22, Moscow
October 29th - Max Mara GUM, Moscow

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