News and events
3 July
Flower Festival at GUM

On July 1, GUM launched the 9th edition of the Flower Festival. The arcades and facades are lined with hundreds of thousands of flowers that were grown in Moscow Oblast especially for the Russia’s premiere department store on Red Square. GUM has transformed into a real blooming park. Everyone is welcome! Enjoy the summer mood, enjoy the flowers, make selfies, meet up with friends near the fountain, and savor the legendarily delicious GUM ice cream.

The traditional planting of saplings was organized as part of the opening festivities. Lead by Bosco di Ciliegi head Mikhail Kusnirovich, company staff planted about 600 thsd flowers around GUM: yellow marigolds, cherry coleus, multicolored begonias, and many other colorful plants.

The Bosco di Ciliegi employees were joined by BoscoFamily friends: Ingeborga Dapkunaite, Andrey Malakhov, Alexander Oleshko, Olga Kabo, Vlad Lisovets, Sergey Garmash, Elena Zakharova, Ilya Bachurin, Ekaterina Strizhenova, Daria Poverennova, Askold Zapashny, Alexey Yashin.

You can view the flowers even after the sun sets. The historical main building of GUM features bright lights, making evenings the perfect time to enjoy the flower festival. A unique watering system with moisture retention functions to ensure the flowers maintain their freshness and beauty.

The GUM Flower Festival closes on September 12.

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