News and events
24 October
Receptions of Etro and Paul Smith in St. Petersburg
On October 20th, Etro and Paul Smith boutiques in Nevsky Prospect hosted the parties. Each one featured its own style and the cohered idea.

The Etro and Paul Smith stores in St. Petersburg received guests that evening. The motto “Tradition, innovation and humor” headlined an acquaintance with the collections of the legendary brands through the philosophy and vision of the designers & creators, Veronica Etro & Paul Smith. The guests of the evening could fully feel the spirit of the two brands and see the things that inspire the creators for the creation of the unique articles they make.

The style of the boutiques’ decor was united by the idea of an exhibition. Paul Smith space put an emphasis on an exhibition of paintings by Edmund Dulac that inspired Sir Paul to create the current collection. Etro salon was adorned with an installation of antique figures wearing neckties with a recognizable paisley pattern, revealing Etro history and essence.
The idea of neckties was also reflected in the original work-shop from a stylist who showed how to wear and tie this accessory to replenish the look. The evening was rounded off by a stand-up party. The guests could make bright art selfies in a special 3D photo zone.

You can get acquainted with the current Etro and Paul Smith collections in the boutiques in Nevsky, 11. See you!

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