News and events
27 January
Etro: the road to adventure

New Etro SS 2017 collection has already appeared in the boutiques of the brand including the new two-level space in GUM, Petrovsky Passage, Smolensky Passage and VESNA in Moscow as well as in St. Petersburg, Sochi, Yekaterinburg and Samara. Balancing between East and West, classic and originality, tradition and innovation, Etro reveals the theme of wandering once again.
Women's collection is created by Veronica Etro for the brave travelers who are easy-going, sociable, cheerful and ready to go to the most distant corners of the world. Etro protagonist looks resolutely independent and infinitely elegant in the layers of loose bright clothing. She feels equally comfortable  amidst the vastness of the Sahara desert and walking through the streets of modern cities.
Inherent in Etro ethnic embroidery and patterns are presented by bright pink, fluorescent yellow, emerald green or graphic black and white stripe. Even classic paisley print is decorated with a psychedelic element. The patterns fr om ancient books and antique jewelry permeate silk fabrics reminding of the wanderlust.
Bulky coats of thick jacquard and silk faille with saturated ethnic stripe look great with wide windbreakers or brocade jackets with deliberately long sleeves. Raincoats in Berber style with hoods and metal clasps is another graceful nod to the East. But Etro never forgets about the West. There are motorcycle pants, jacquard running shorts and sports bras of stretch wool that give sporty look to the collection.
Men's collection by Kean Etro with ikata print as the key element echoes the women’s collection. Bright patterns blend into the infinite shades of saturated indigo to be reminiscent of clouds against the blue sky. Loose shirts, jackets in kimono style and loose cardigans, cropped trousers and jeans should be worn with a hint of slight negligence: Etro man of SS 2017 looks as if he had just returned from a holiday in the picturesque fishing villages of the Mediterranean.
Of course, there are accessories, which famed the brand. This season Etro offers handbags of soft deer skin, braided belts, wide-heeled or flat sandals along with austere gaucho boots.

See you in Etro boutiques! You should certainly visit GUM, wh ere the new two-level space of the brand was opened in November.

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