News and events
11 January
Ermanno Scervino: running through the waves
Ermanno Scervino taps American top model Kenya Kinski-Jones, the youngest daughter of the famous actress Nastassja Kinski and composer Quincy Jones for the new amazing ad campaign SS 2017. Peter Lindbergh acted as a photographer for the sixth time in a row.

The beauty in airy Ermanno Scervino dress takes a walk along a picturesque beach in Deauville together with her boyfriend, actor Will Peltz. The wind whirls up weightless floors of her lacy dress, bows of light chiffon blouses and vests carelessly thrown over the shoulders hover in the wind. The companion, giving her admiring glances, is dressed in loose elegant classic suit.

 “I strongly wanted Kenya to be the main character of this campaign, because she perfectly reflects my brand’s DNA. Her parents are two icons of the Eighties and she a new, fresh and modern beauty,” said the Florentine designer. “Capturing her side by side with her boyfriend Will made it possible to create a very spontaneous and intimate atmosphere. Only Peter Lindbergh, with whom I collaborate since several years, has the unequaled ability to capture in a single shot my aesthetic idea.”

The designer unites two seemingly contradictory themes of airy pastel and military motifs in his new SS collection. Delicate flying dresses of silk, chiffon and lace which are reminiscent of the characters of "War and Peace" coexist with strict silhouettes and luxurious decor in the style of dolman jackets, hussars’ and guardsmen’s uniform.
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