News and events
31 May
CHILDREN'S HOLIDAY IN GUM

"The best way to make children good is to make them happy," Oscar Wilde said. GUM assures that all children will be good on June 1st and adults will be able to come back to childhood for one day. According to the tradition, on the first summer & holiday day GUM arranges grand holiday dedicated to the Children's Day and the beginning of summer. The performance of jugglers, clowns and acrobats from the Moscow State Circus, shots with trained exotic animals like parrots, kangaroo, peacock and even little leopard, funny quest "The Jungle Book" with tasks and prizes, the school of dance, creative work-shops and more are prepared for the young guests and their parents this time!  Hurry up to come early in the morning to catch everything!
We will be carried away to the pages of the well-known and beloved "Jungle Book". Exotic palm trees will grow at the 1st GUM line. It is so nice to savor the famous GUM ice cream under their huge shady crowns. No jungle can be imagined without real animals so you are welcome to enjoy the performance of trained animals throughout the day in GUM.
You can see the performances of the artists of the Moscow State Circus. Jugglers, acrobats, clowns and balancers will start to perform at the 1st GUM line at 15:00.
Real trials are prepared for the kids within the quest game, which will be conducted by "natural scientists". It will be necessary to go through the special "stations", collect stickers, and then exchange them for the prizes in Children's GUM.
Also the kids will have an opportunity to dance together with the teachers of Evgeny Papunaishvili School of Dance.
A charming Piglette hare can be seen in GUM on June 1st: its creator Alena Nikitina will present an exclusive collection of toys created according to the sketches of the winners of the children's drawings contest arranged by Bosco Bambino VESNA. Charming eyes of the furry hares by Alena Nikitina do not leave indifferent children & adults. Oksana Fedorova, Lena Letuchaya, Slava Zaitsev, Alexei Vorobyov, Lyaysan Utyasheva and other celebrities have Piglette pets.
The Children’s Holiday is a holiday of shopping as well, because only this day 40% discount is provided at Bosco space in GUM and in Children's GUM (Bosco family cards are not valid).
Children's movies and cartoons will be screened at GUM Cinema during the day. Special counters that allow to ride the merry-go-round will be given to kids in Stolovaya No 57. Rides, gifts from Kidzania and more - everyone will find something to do. You are welcome! It is forbidden to grow up this day!

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