News and events
13 April
Happy Birthday, Brooks Brothers in GUM!

Brooks Brothers brand celebrates its 199th anniversary this year. The first store of the iconic American brand appeared in Manhattan in 1818. The first store in Moscow was opened in GUM in 2013, and it celebrates its 4th anniversary on April 15th.
It is not yet a milestone birthday - the brand is preparing for the large-scale anniversaries, which are coming in 2018. Therefore, only the closest friends and customers who really love Brooks Brothers are invited to the upcoming birthday that will be celebrated in the boutique in GUM. The brand is loved for the suits worn by American presidents, polo shirts worn by students of prestigious schools, and for the famous two-side bow ties worn by almost all metropolitan men of fashion.
"We are not trying to be at the forefront of fashion, the development & evolution of the brand are more important for us. The principles that we adhere to today will remain the same tomorrow. Of course, we are inspired by what is happening around every day, but we are trying to create something that will always be relevant," - Brooks Brothers president Claudio Del Vecchio says.
The new spring-summer collection sticks to this rule. The men’s line is inspired by the work of American realistic artists & seascapes. Colors range from the saturated blue, gray-green and Oxford blue to coral, sand and pale-lilac. Obligatory polo-shirts, stylish parkas, V-neck sweaters, cable-knitted jumpers reminiscent of sea ropes’ knots, straight white trousers, textured cardigans, single-breasted checkered jackets illustrate men's fashion classic modernized by designer Zac Posen.
The women's collection is about a long journey on a yacht that starts at the rocky coast of Newport, and ends at the Cote d'Azur. The color palette features the shades of sand, faded white, azure, pale pink and navy blue. There is also an exclusive self-sufficient Palm Tree Blue print, which adorns maxi dresses with open shoulders, full sweeps and flirty blouses. Cropped stripped chinos, classic cardigans with openwork details, white and blue middies, straight dresses and sarafans beg to be called "Mediterranean". Expected summer prints like strips and tropical flowers are on cotton, linen and silk. The accessories include bright kerchiefs with intricate patterns, mule shoes, huge beach bags and sundowns.
Refreshments and extra 10% discount to BOSCO family cards are prepared for the guests of Brooks Brothers boutique in GUM on April 15th.

See you in Brooks Brothers in GUM!

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