News and events
25 September
Happy Birthday, Articoli by Bosco GUM!
Articoli by Bosco GUM celebrate its full age on September 30th. Beauty and style reign here for 18 years already.
The space at the legendary GUM fountain will traditionally become the center of the holiday that will last from 10am to 10 pm. The fountain will be colored with the branded Articoli shades and adorned with the bunches of delicate flowering orchids. 12 beauty stations of Gucci Cosmetics, Urban Decay, Dior, YSL, Giorgio Armani, Bobbi Brown, Guerlain, Make Up For Ever, Lancome, Tom Ford, Terry and MAC Cosmetics will be located here. Workshops from the beauty experts and makeup sessions from the leading make-up artists will be held right here at the fountain for the whole day.
The favorite perfumery and cosmetic brands have prepared nice souvenirs and surprises for their customers. The mobile studio of Dyson company will be located right at the GUM line.  Everyone can set hair, get expert’s advice and learn the advantages of the revolutionary hair dryer Dyson Supersonic.
Those making a purchase of YSL and Armani fragrances on September 30th will be able to make an exclusive engraving on the bottle, and Prada will offer to decorate a special leather tag on the fragrance with your initials. Lancome corner offers flower arrangements as a freebie. The craftsman will make a bracelet of straps with any purchase from Clarins range.
All guests making the first purchase in Articoli by Bosco will be presented with a loyalty card. The birthday party will not do without the famous GUM dainty. Unusual sweet autumn dessert - seasonal pumpkin ice cream - is prepared for all those making a purchase this day. Incendiary DJ sets will help to create festive air throughout the day.
Opened in September 1999, Articoli by Bosco in GUM at Red Square is the first store of the chain. This is really a milestone event. After all it marked the reopening of the main entrance to GUM from Red Square, which was closed in 1930, when the first line became "regime" one.
Today, Articoli by Bosco range is about all the fave cosmetic and perfumery brands of Moscow it-girls. Here you can find time-tested and beloved Gucci Cosmetics, by Terry, Dior, Chanel, Tom Ford, Hermes, Sisley, Lancome, Estee Lauder, Jo Malone, La Mer, la prairie, MAC and many others.

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