News and events
10 October
"Iconic Feeling" in Max Mara boutiques
"You will certainly go to Max Mara, in case you need a good classic coat" - the legendary stylist and fashion-journalist Carine Roitfeld said. No one even tries to argue with her: the truth is undeniable, as the Italian brand has made the cult of this article long time ago. The classic of the genre by Max Mara is, of course, the 101 801 model of the signature camel shade of cozy warm wool, with external stitches over the collar and the belt or Manuela with wide lapels.
However, this season’s FW collection by the brand is about many interesting variations. Being indisputable virtuosos in the outerwear production, the designers sometimes allow themselves to make bold experiments, but still adhere to the timeless elegance.
The hit of this season is Teddy - a warm fur coat of a chocolate, sand or blood-red shade that feels like a teddy bear to the touch. It is made of mohair, half composed of incredibly comfy and cozy alpaca wool. You will surely fall in love with a soft wool lining, double-breasted style and a mohair-fur combo that emphasizes the fragility of a female figure perfectly.
Learn about the combinations to wear your Teddy within the "Day of Coat" featuring relaxed air, champagne and treats.
Come to Max Mara boutiques in Moscow and St. Petersburg. The luxurious collection FW 2017-2018 is in-store already!

October 13th  – Max Mara Smolensky Passage, Moscow 
October 13th – Max Mara Nevsky Prospect 11, St. Petersburg 
October 14th – Max Mara Crocus City Mall, Moscow
October 14th – Max Mara Bolshoi Prospect, St. Petersburg
October 26th – Max Mara  Hymen, Moscow
October 26th  – Max Mara Petrovsky Passage, Moscow
October 28th – Max Mara Kutuzovsky 22, Moscow
October 29th - Max Mara GUM, Moscow

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