News and events
3 March
The Day of Fashion Premiers in Max Mara and Marina Rinaldi stores in Crocus City Mall
The traditional Day of Fashion Premiers to celebrate the start of the new SS 2017 season will be held at Crocus City Mall on March 4th. On this occasion, Max Mara & Marina Rinaldi boutiques have prepared incredible surprises: BOSCOFAMILY loyalty card is given with any purchase, except for complimentary gifts from the brands.
You are welcome to get acquainted with the SS collections in the relaxed atmosphere treating yourself to a glass of champagne. The new arrivals can already be found in Max Mara and Marina Rinaldi spaces.
In addition, installation of the legendary Whitney Bag, the original version of which was released in April 2015, will be presented in Max Mara boutique. The release was timed to coincide with the opening of the new building of the Whitney Museum of American Art.
Whitney Bag is a homage to Gertrude Vanderbilt Whitney, the first woman, who opened the large American Art Museum named in her honor in New York. She was not only a painter and patron of the arts, but also a significant figure, which has had an impact on fashion. In March 2016 Max Mara Whitney Bag, developed in conjunction with a workshop of Renzo Piano, won the IDEAT Future Award - 2016 as the best accessory of the year presented at Design Shanghai. So, you should certainly look at this iconic design object worthy of a museum.
See you in Max Mara & Marina Rinaldi boutiques in Crocus City Mall! 
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