Bosco, specializing in sportswear and clothes for active lifestyles, launched the new collection Bosco Team, dedicated to sports achievements, success, zeal, dreams, aspirations, and striving for victory.
The main heroes of the ad campaign, focusing on retro looks from the Tennis capsule collection, are 2016 Olympic champion, 2020 Olympic silver medallist, 2008 Olympic champion Elena Vesnina and 2008 Olympic champion Elena Dementieva. The sportspeople, showcasing the new looks, appear on Bosco storefronts, tourist buses, and online.
This season the brands focus on the aesthetics of the late 1970s and early 1980s. The rise of tennis, unforgettable matches, stylish clothes, first-class tennis players – it is a time we gladly revisit. The main elements of the capsule collection are wave patterns that recall tennis clothes from that time. Bosco Team combines waves with dimensional patches, branded metallic pullers, contrasting ribbons, and signature cherry embroidery – a recognizable element of Bosco design.
The choice of tennis as the main theme is no coincidence. Bosco has been hosting one of Moscow’s most famous tennis tournaments, Bosco Friends Open, for three years. In 2021, Elena Vesnina became Bosco’s brand ambassador. Bosco created a whole line of clothes for Elena to appear in during the 2021 Roland-Garros Tournament, 2021 Wimbledon Championships, and the 2021 Tokyo Olympics.
The tennis capsule includes sports suits, polos, T-shirts, tennis shorts, cotton skirts, and dresses. All these items are already available at Bosco stores in Moscow, Saint Petersburg, Kaluga, Sochi, Samara, as well as the brand’s online store. During the 2022 S/S season the collection will be expanded to include hi-tech sportswear and accessories.
Bosco Team will play a key role in the brand’s sportswear line in future seasons. The collection will later include clothes for gymnastics, golf, running, and skiing.