News and events
2 October
Articoli by Bosco in GUM celebrated its 18th Birthday
On September 30th, Articoli by Bosco in GUM, celebrated its 18th anniversary in style. According to the tradition, it was a real fest of beauty and health. The main Moscow beauties came to congratulate their favorite store on its full age. 
The legendary GUM fountain decorated with bright orange pumpkins, became the main center of attraction. This space was about 12 beauty-stations including Gucci Cosmetics, Urban Decay, Dior, YSL, Giorgio Armani, Bobbi Brown, Guerlain, Make Up For Ever, Lancome, Tom Ford, Terry and MAC Cosmetics and the real beauty marathon started. The leading make-up artists of the brands put Paris and Milan shows’ make-up on for everyone who wished. Work-shops on skin care and urgent make-up trends were held.
It was hard to leave without making a purchase as Articoli by Bosco Birthday Party is an excellent occasion to provide oneself with winter skin cares, to renew a cosmetics bag and a shelf with perfumes. Eye-shadows for smoky eyes makeover, mascara for voluminous lashes, lipsticks of saturated wine shades, sweet aromas and moisturizers that will protect your skin from the autumn wind - there is always everything for beauty. Products with special “Glamour Choice"  tags were as much as 30% discounted!
The favorite perfumery and cosmetic brands pampered with nice souvenirs and surprises. The mobile studio of Dyson company provided hair setting, expert’s advice and the details on the advantages of the revolutionary Dyson Supersonic hair dryer.
Those making a purchase of YSL and Armani fragrances were presented with an exclusive engraving on a bottle. Prada flavors’ customers got a special leather tag decorated with the initials. Lancome corner gave flower arrangements as a freebie. The craftsman created a bracelet of straps for any purchase in Clarins.
No one left without presents. Loyalty cards were given to all customers along with pumpkin ice cream which was so delicious that even fit girls could not resist the temptation of savoring it. After all the legendary ice cream, the recipe of which is kept in the strictest secrecy since 1954, was replenished with a new exclusive taste in honor of Articoli by Bosco Birthday!
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